AN NAM RICE WINE

Branding, Motion, Packaging

_Brief_

An Nam Wine is driven by a deep sense of national pride. In alignment with the company’s vision and aspirations to penetrate higher-tier market segments, An Nam Wine needed to create a new brand identity and packaging.

_Solution_

Relating to the company’s vision of combining traditional customs with modernization is reflected in French Indochina era (the period of French colonization in Southeast Asia from 1887 to 1954), I incorporated this aesthetic with elements from Vietnam’s rural areas and used geometric shapes to showcase the product’s modern approach.