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LORAL P FASHION
Branding, Packaging
_Brief_
Loral P is a fashion brand that offers chicwear inspired by the early 20th century. The brand's signature item is the blazer, which combines elegance and functionality. Loral P caters to young professionals who want to express their personality and style at work. The brand's slogan is "Dress to express, not to impress".
_Solution_
Drawing from the Art Deco style, I designed a sleek, angular, geometric identity for the brand. It conveys luxury, freshness, and professionalism that sets it apart from other brands in the same market segment.
ANH LE
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