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XONDER STREETWEAR
Branding, Motion, Packaging
_Brief_
Create a strategy and identity for Xonder, a new streetwear brand that aims to celebrate the positive qualities of young people in the digital age by tapping into their inner selves
_Solution_
The brand identity embody the qualities of youth culture: progressive, daring, and cutting-edge. It was designed to be dynamic and adaptable in an ever-changing world. Vibrant and futuristic, it also reflects the multifaceted nature of the social media generation while still resonating with the inner lives of young people.
